Web3m

It’s your Fi to shine: Why De-fi needs to use innovative strategies

Introduction

Let’s begin with some Stats – Unique DeFi users have risen by 40% in 2022. Despite market conditions, DeFi users have gone from 4.7 million at the start of 2022 to more than 6.5 million. The number of unique DeFi users has increased by nearly 700% over a two-year period, with just 940,000 users at the start of 2021.

More users brings more brands, which means more competition among DeFi brands to gain visibility and attract clients. In this fast-paced and rapidly evolving industry, it’s essential for DeFi brands to have a strategic and effective marketing approach. In this article, we will talk about 3 compelling reasons how DeFi brands should leverage their marketing Strategy.

Use DeFi Ad Channels

For crypto brands, Twitter, Google or Facebook just aren’t enough – ads keep getting blocked and the audience isn’t ideal. Reaching the right audience is crucial for a brand’s success, so the first step is to connect your brand with specialized DeFi channels and targeted audiences. That way, DeFi projects gain access to an extensive network, which means more visibility within the DeFi community, enabling brands to connect with potential users who are actively seeking innovative financial solutions.

Growth through Influencer Partnerships

Influencer marketing can be a powerful tool in the DeFi industry, driving brand awareness and user adoption. However, identifying and collaborating with relevant influencers can be a daunting task for DeFi brands. Our platform simplifies this process by offering a curated list of influential figures and thought leaders in the DeFi space. Through strategic influencer partnerships, DeFi brands can effectively tap into new markets, build credibility, and foster trust among potential users. 

Transparent and Data-Driven Analytics

Knowledge is power, and data is a valuable asset for informed decision-making. Analytics help DeFi brands measure the performance and impact of their marketing efforts. By understanding which strategies are driving results, DeFi brands can optimize their marketing campaigns for greater efficiency and effectiveness, ensuring that every marketing dollar is well-spent.

Conclusion

Crypto ad channels, Influencer Marketing, and data analytics? Sounds like Web3m!
Our marketing platform offers DeFi brands the opportunity to achieve their marketing goals with all those strategies and more. By choosing our platform, DeFi projects can position themselves for long-term success.
Don’t believe us? See for yourself! It’s now free access! – app.web3m.io

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